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PUBLIC MEETING

EPI Center January 15, 2009

13805

MINUTES

Board Members Jeff Lyash, Chair (President & CEO, Progress Energy Florida)

Present: Judy Mitchell, Co-Chair & Spokesperson (President, Peter Brown Construction)

Alan Bomstein, Secretary Treasurer (President, Creative Contractors)

Ricardo “Ric” Davis (President, Bay Area Medical Supplies, Inc.)

Barbara Heck, Chair, Fan Support & Involvement CIG (President, Council of

Neighborhood Associations)

Craig Sher, Chair, Stadium Options CIG (President & CEO, The Sembler Company)

Bob Stewart (Pinellas County Commissioner; Chair, Tourist Development Council)

Chuck Sykes, Chair, Corporate Support CIG (President & CEO, Sykes Corporation)

Board Members Absent: Gregory Johnson (President, Pinellas County Urban League)

Russ Kimball (Executive V.P. & General Manager, Sheraton Sand Key Resort)

Steve Raymund (Chairman ofthe Board, Tech Data)

Stakeholder

Representatives: Michael Kalt, Sr. V.P. of Development, Tampa Bay Rays

Cindy Margiotta, Economic Development, Pmellas County

Rick Mussett, City Development Senior Administrator, City of St. Petersburg

Stuart Rogel, President & CEO, Tampa Bay Partnership

Also Present: Richard George, Co-Chair, Fan Support & Involvement CIG (President, Jr.

Achievement of West FL)

Amanda Taylor, Legal Counsel

Nancy

Tony Satterfield, Co-Chair, Stadium Options CIG (GM, Alden Beach Resort)

Joe Zeoli, Director ofAdministration & Finance, City Development Adm.

Robert

Vicky Davidson,

Petersburg

Agenda Item I. Opening Remarks

Co-Chair Judy Mitchell called the meeting to order at

Agenda Item II. Approval of Minutes

The minutes from the December 3, 2008 and December 11, 2008 meetings were approved by a consensus vote.

ABC PUBLIC MEETING MINUTES JANUARY 15. 2009

Agenda Item III. TBARTA

Robert Clifford gave a PowerPoint presentation of TBARTA’s Regional Transit System study. A copy of this

presentation will be made available. Discussions took place and questions were answered.

Agenda Item IV. CIG Reports

Fan Support CIG:

Barbara Heck stated that they had two meetings in December. A discussion took place with Rays’

representatives, Tom Hoof, Vice President of Marketing, and Suzanne Murchland, Director of Community

Relations. On the marketing side, they talked about scientific and anecdotal data on who their fans were, what

there fans were doing, and what their fans wanted. On the community outreach side, they talked about how

neighborhoods can become advocates for baseball in the area. Prior to meeting with focus groups, they are

planning a few more outreach meetings to identify the questions they will be asking them as they go forward.

Ms. Heck stated that they are grateful for those who have donated their marketing research skills and abilities;

however their committee is in need of funding for services that need to be done by outside people. She will

submit a budget proposal to the Board. The committee meets on the first and third Tuesdays of each month at

the Urban League in St. Petersburg

Corporate Support CIG:

Chuck Sykes stated that they met on January

together. Mr. Sykes stated that he will discuss with Legal Counsel about the possibility of conducting future

meetings via conference calls due to the difficulty of getting everyone together to meet and how it relates to the

Sunshine Law. There are three distinct things they can assist the Rays: (1) giving them any improvement and

an understanding of the corporate market; (2) assistance with building corporate relationships; and (3) promote

support. To achieve these three things, they need to create engagement opportunities giving them a sign of

endorsement with their presence, conduct surveys whether anecdotal or more formal, and establish a network of

business leaders beyond the four people currently on the committee. The Rays gave them a list of 70 companies

which they would like to advance their relationship with and Mr. Sykes asked for opinions on how they should

meet with these company representatives (e.g. one-on-one, in small groups, etc.). A relationship is defined as

any organization that has a full set of season tickets. They would like to identify block captains in respective

regions who can communicate at engagements the economic impact and the Rays’ importance to the area (e.g.

luncheon hosted by the Rays through the Hillsborough County Chamber of Commerce on February

Sykes asked for members to submit names if they know of anyone for block captain. Mr. Sykes is looking for

messaging on how to appeal to people who are not baseball fans and would like to see economic impact data for

backup. At Chair Lyash’s request, Michael Kalt agreed to share the Rays economic impact study with the

Board. A list of the Rays community involvement was also obtained. Chair Lyash suggested getting the young

professionals/business leaders involved to which Mr. Sykes agreed. It was also suggested that if the support

comes from the employees below, then maybe the CEOs would be more receptive.

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ABC PUBLIC MEETING MINUTES JANUARY 15, 2009

Stadium Options CIG:

Craig Sher stated that the first meeting of all the subcommittee chairs was held on December l5 in his office

with Charley Harris talking about the Sunshine Law and Mike Kalt talking about the Rays. Material was

distributed to the subcommittee chairs consisting of baseball stadium sizes and shapes, financing cost, etc.

Three of the six subcommittees are now the timeliest: (1) Design Development is fully staffed and chaired by

Alan Bomstein with their first meeting on January 23”; (2) Demographic Research is just about compete and

co-chaired by two USF employees of which one took another job and will be leaving in a few months; and (3)

the chair of Tropicana Opportunities, Ross Roeder, resigned today and Mr. Sher asked for any names to replace

him. Potential Sites has not been filled because alternative sites will not be looked at for quite some time. The

next steps are to finish staffing the subcommittees, to create a budget, to determine the information needed, to

meet with Mike Kalt and to meet with Rick Mussett.

Agenda Item V. Round Table

Ric Davis: No comment

Alan Bomstein: The first meeting of Design Development is next week. The first job is to build support for the

Rays.

Bob Stewart: He senses the momentum is gaining with direction and purpose. He has an issue with funding

and research, and asked if there is a budget or has a source of funds been identified to create a budget. Chair

Lyash stated that he is working on sources of funding in trying to establish an initial budget and he has not yet

received any specific requests for funding from the committees.

Amanda Taylor: No comment

Tony Satterfield: No comment

Barbara Heck: Expects to submit a budget proposal soon. Would like to talk with Chuck Sykes about a better

way to accomplish together what they need to do with their separate committees. They have a marketing

research firm that will provide their services pro bono, but do have other things that will cost. Ms. Heck asked

if the more detailed information from the Price-Waterhouse presentation is available, specifically the economic

factors to which Nancy Loehr stated that she will research.

Craig Sher: Asked Chuck Sykes and Barbara Heck to give him specific information so his subcommittee,

Demographics, can assist.

Judy Mitchell: Talked about the letter received by the Board from the City of St. Petersburg Attorney, John

Wolfe, stating the City’s case regarding stadium options. This item will be tabled until Charley Harris is in

attendance to discuss. Be prepared to take make a recommendation of an appropriate response or action to be

taken.

Chair Lyash: No comment

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ABC PUBLIC MEETING MINUTES JANUARY 15, 2009

Chuck Sykes: No comment

Michael Kalt: Brought copies of a Rays report, specifically on parking and traffic, for members as an

addendum to last month’s presentation.

Rick Mussett: No comment

Agenda Item VI. Adjourn

The next meeting is scheduled for February 20, 2009 at 1:00 p.m.

With no further items to come before the Committee, the meeting was adjourned at 4:18 p.m.

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